You’ve poured your heart into your book and/or talk and are ready to share it with a wider audience. Now it’s time to figure out how to stand out above the noise. Getting the right coverage and connections can be a game changer, but you need a strategy to set yourself up for success. Focusing on these four areas will ensure that you’re optimizing your efforts to elevate your exposure.
Remember Your Audience
Re-focusing on and re-energizing yourself around your audience and their needs, desires, and pain points puts you in the right mindset to create more value and connect with intention.
Tighten up Your Message
You need clean and concise messaging. If you confuse people, you will lose them. Choose your words strategically to increase your ability to grab people’s attention and break through the noise.
Build Strategic Partnerships
Get to know and connect with other people who are serving the same audience as you. Understand how you can help them and be prepared to connect with them and communicate ideas for adding value.
Tune in to the Outside
Focus on being timely and relevant by paying attention to what’s going on around you. From trends, to recent news stories and upcoming events and holidays, the more you can tie your message to something that people are already paying attention to, the more likely people are to tune in.
Take Action
Make a plan to ensure that you’re taking consistent action. Build time and habits into your day to keep you going after your goals. Don’t forget about the value of tracking and accountability.
Four Steps for Creating a Powerful and Purposeful Pitch walks you though how to take action around in each of these areas to amplify your exposure with clarity and intention.
