Employee Communications | Public Relations
Case Study
[ Opportunity ]
UMC was looking for new ways to communicate the benefits they bring to the community and employees.
[ Fuel ]
BurnBright Communications helped to organize information and create new materials to share the company’s work in corporate giving, workforce development, and employee benefits.
[ Fire ]
The company has leveraged the new materials in community and media relations as well as recruiting efforts to clearly and consistently share their messages with a wide range of people.
The Keys to Success
IDENTIFY
Identifying the key goals and intended audience for each piece
CREATE
Creating copy that clearly communicates and connects
IMPLEMENT
Implementing an attractive visual design that aligns with the brand and highlights the key messages
This one page document clearly communicates the programs and benefits the company offers to employees
This piece shares information about the work UMC does to promote workforce development in the industry and the community
This new display was designed to draw in perspective employees with graphics that draw people in and messaging that stands out.